PRODUCT STRATEGIST. PROJECT MANAGER. DEVELOPER.

Custom Messaging Platform for Creator Communities

HeyChat is a purpose-built messaging tool designed for high-traffic creator platforms. I served as Product Strategist and Feature Architect, helping the client define core functionality, streamline user flows, and prepare the app for investor demos. Built in React and Node.js, the app supports real-time chat, media sharing, and user tagging.  

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LIVE SITE (v1 – Testing)
hey-chat.io

Product Strategy & Stakeholder-Facing Mentorship Platform

WeRule is a stakeholder-facing mentorship platform built to support public sector organizations at scale. I led end-to-end product strategy — from user flows and QA to roadmap and rollout — culminating in a 5,000+ user launch with Women.NYC. Features include secure scheduling, analytics, and a white-label-ready architecture.  

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LIVE SITE
Available upon request

Spiritual Brand Ecosystem & Business Strategy

I partnered with movement healer Amber Joy Rava to bring clarity, structure, and soul-aligned systems to her growing spiritual brand. From value ladder mapping to retreat strategy and backend ops, I helped translate her presence into a scalable business supported by automation, Circle community, and content-driven funnels.  

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LIVE SITE
amberjoyrava.com

Health Tech Product – Early-Stage Strategy, Delivery & GTM Ops

At Nexome, a genomics and personalized care startup, I served as Founding Product Manager during a critical early build phase. I helped shape the product strategy, map genomic workflows into usable UX, and deliver an MVP — while supporting GTM efforts, clinical partner feedback, and investor demos.  

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LIVE SITE
nexome.co

Digital Project Management – Brand Rebuild & Ecom Flow

Sacra is a UK-based, female-led skincare and ritual brand blending wellness with beauty. I led a 14-month digital transformation as Project Manager and Creative Ops Lead — overseeing a full e-commerce rebuild, backend flow redesign, and campaign launch coordination to align the brand’s experience with its slow beauty ethos.  

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LIVE SITE
sacracosmetics.co.uk

Change Management Consultant Website

Adaptlantis is a Berlin-based change management consultancy. I led product strategy and delivery for a clean, interactive Webflow site — integrating clickable maps, a lead capture system, and a Notion-powered backend for easy client updates. We scoped a follow-up chatbot and launched to 1,000+ monthly visitors.  

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LIVE SITE
adaptlantis.eu

Luxury Pickles Meet Berlin Events — A Brand Launch Like No Other

Fürst Pickler is a bold Berlin brand blending luxury pickles with immersive events. I led the digital launch as Brand Strategist and Digital Producer — designing a playful, multilingual Squarespace site that supports seasonal product drops, ticketed parties, and a tongue-in-cheek visual identity rooted in art, brine, and nightlife.  

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LIVE SITE
furstpickler.com

Brand Systems for a Spiritual Wellness Practice

The Morning Ritual is a mindfulness-based wellness brand and podcast. I supported the founder by designing an internal operating system that aligned with the brand’s spiritual ethos — building Notion-based workflows for bookings, content planning, product delivery, and growth, so the practice could scale with clarity and ease.  

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LISTEN & SUBSCRIBE
themorningritual.substack.com
Listen on Spotify

AI Translation Platform – Multi-Product PM Leadership

At Lengoo, I led product strategy and execution for 8 AI-powered translation tools serving global enterprises. From browser-based extensions to integrated DAM systems, I managed roadmap delivery across three agile squads — contributing to 4x user growth and 2x ARR through smart UX, QA leadership, and enterprise integrations.  

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