I turn chaos into clarity — and ideas into revenue.
With a background in SaaS product management, wellness tech, and startup growth, I help founders build smart, human-centered tools that actually ship. My sweet spot is the messy middle — where vision meets execution.
Hi, I’m William.
Before tech, I served in the U.S. Army — an experience that shaped my discipline, leadership style, and ability to operate in high-stakes, high-clarity environments.I’m also a long-distance runner and active mentor, supporting early-career technologists, solo founders, and underrepresented creatives navigating the product world.
A product manager, strategist, and full-stack creative with roots in:
• B2B SaaS
• AI-powered tools
• Wellness and mental health tech
• Public sector platforms
I’ve led agile teams, shipped across sectors, and supported everyone from solo founders to government agencies. Along the way, I’ve realized my best work happens when I’m mentoring others, running through tough product questions (sometimes literally), and helping teams find clarity in complexity.
What I Bring
Whether I’m building from scratch or refining what already exists, I bring:
• Sharp thinking
• Steady leadership
• Product intuition
• A strong sense of what matters most
I believe good product work isn’t just about shipping fast — it’s about shipping with intention. That means:
• Making better decisions
• Designing for real people
• Choosing progress over perfection
I’m calm in chaos, focused in feedback, and relentlessly curious about what makes things work — for the user, the team, and the business.
Credentials
• Certified Scrum Product Owner (CSPO) — Scrum Alliance
• Full-Stack Software Engineer — General Assembly (480-hour immersive)
• 10+ shipped projects across wellness, AI, public sector, and solo brands